Follow My Leader - to effect change, leaders must Walk the Talk!

A leadership role

Change in each project must wear many hats to be a leader, but his role will be divided into two main areas:

1. Set the strategic direction of the change and;

2. Convince all the most important.

The importance of the first part of this role is well understood and that is another article on another day, but the second part is often overlooked (or very badly done) and may be even more important.

In cases where this point isaddressed, it is usually done through presentations and distribution of the memo. Although this may be necessary, are often ignored or only in words, when the main method of communicating the importance of the project is wrong - action.

"Do as I say, not as I do!"

Many of us have this line (from our parents, some of us just heard would have to know in order) to use it with our own children, and again, but can remember how it feels condescending?

AlsoThis is often communicated the message that employees, from management during a major change. E 'are expected to attend workshops and seminars (and be sent to emphasize the notes and e-mail, and thus its meaning). These may be preceded by a great presentation to the CEO, says that everyone should give full support for the project. The management will continue to go about their day to day job, as if nothing has changed.

The managing director, has lost a matchwas designed to go, because he has met a key customer, the sales director will use this excuse to the next meeting, the Director of Finance, also lost because he has a meeting with the auditors did. In the next round of workshops, there are no sellers may participate (all have meetings) with customers, payroll clerk can not attend, because wages are to be processed, and accounting management of excuses, because under pressure for the month accounts endout.

Soon, the project is completely off the rails, and ask the manager what went wrong. The simple fact is that people follow the example of their leaders, and not what is being said. When the CEO shows that his meeting with a client is leading the project, this message has been received from the sales director (who also important meetings) with customers, then the chief financial officer, who is absolutely certain is that his meeting withThe reviewer is at least as important as the client session. This message is then cascade down to those reports to directors, to any person without giving any importance to this project.

Perception is reality

It must provide not only the senior management team, the project of the priority it deserves (and anyone else who will say), should go to see out of the way to do this. This is often best to do it is something of character, which has clarified(public) indicates the importance of the project. They may lack activities such as golf tours include regular participation in a seminar (nobody said it would be easy) or visit us on a Saturday morning to attend a meeting with employees on Saturday. The trick is, people talk in the cafeteria to see how important the administration needs this project, as if the manager does not have Golf / Saturday morning, etc.

Listening andNude

As a project progresses, it is one of the best ways to demonstrate their importance to the feedback from the workshops, etc. and listen to them to act as soon as possible. This shows that the project can really make a difference and that this is an opportunity for everybody to contribute to how the business.

If managers can demonstrate this level of commitment, the project is on track for success.

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